Customer Interaction Design
Designing services and touchpoints that deliver value.
Overview
We work side by side with your teams to imagine, prototype, and refine new ways of engaging customers. Our process combines inspiration with co-creation, so solutions feel both innovative and owned by your people.
(Accenture)
Are you ready to create more value by designing experiences?
What To Expect
Inspiration Overview
Designing new interactions often starts with a blank page, which can be paralyzing. Most businesses don’t know what “good” looks like outside their own industry. Inspiration reviews spark fresh thinking.
Are you looking beyond your industry for fresh ideas?
What is an inspiration overview?
A curated overview of inspiring ideas from other companies and industries, designed to spark creative thinking for new customer interactions.
How do we do it?
We search beyond your industry for analogous situations and guide your teams to explore within their own regions and networks. By surfacing relevant, diverse examples, we help you see how others have solved similar challenges.
Service Innovation & Design
Companies often fall back on incremental tweaks instead of bold new ideas. Without structured innovation, they risk falling behind customer expectations. This service helps design interactions that break the mold.
Do your services stand out in a crowded market?
What is service innovation & design?
The process of creating novel interactions and systems that deliver on customer expectations in meaningful, differentiated ways.
How do we do it?
We collaborate with your teams to design customer experiences that balance three inputs: what customers need, what the business aspires to achieve (and can realistically support), and inspiration from analogous companies.
Service Architecture
Services often grow haphazardly—added one by one until they’re inconsistent and hard to manage. Without structure, they confuse customers and employees alike. This service organizes them into a coherent system.
Are your services organized — or just a collection of habits?
What is service architecture?
A formalized structure for defining, managing, and promoting your service offerings.
How do we do it?
We work with clients to turn informal practices into official services. This includes developing a service taxonomy, classification system, and detailed service profiles that can be used for training and communication.
