De-risk Innovation Spending In hyper-volatile environments   The situation Multiple industries are experiencing elevated levels of volatility in 2024-2025, driven by tariffs, geopolitical tensions, supply chain disruptions, and policy uncertainty.    Manufacturing leaders cite demand volatility as their top supply chain concern , with 70% of manufacturing and distribution leaders identifying it as their primary challenge for 2025. 1  The May 2025 Institute for Supply Manageme

Before we talk about Customer Experience, I first have to confess something.  I grew up as a Business Process Maven... wholly obsessed...

“57% of customers have stopped buying from a company because a competitor provided a better experience.” * As a B2B leader, what can you...

Does the phrase “digital transformation” strike fear in your heart?      If you’re feeling anxious, it could be because digital...

What do B2B Chief Commercial Officers have in common with product designers? Both are accountable for experience design that strikes a...