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Featured Insights
From industry trends to on-the-ground lessons, we unpack what CX really means.
Case Study: Chemical Industry Digital Journey
Cracking the Code on Digital Experience in the Chemical Industry THE CHALLENGE QUICK INSIGHTS In today’s digital world, customers expect options. They want to research, compare, and buy on their own terms — anytime, anywhere. Companies that make it easy to self-serve during key moments of the buying journey not only win customers but keep them. The evidence is clear: customers who have a better experience are more likely to pay more, forgive more, and recommend more . Yet in
Carol Pudnos
Oct 162 min read
Are You Customer Centric?
By now most B2B leaders have accepted that companies who put customers first do better. Why? Because customers reward companies that...
Carol Pudnos
Oct 63 min read
Master Your Customer's Make-Or-Break Moments
51% of customers say most companies fall short of their expectations for great experiences. Salesforce   – State of the Connected...
Carol Pudnos
Oct 63 min read
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