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Featured Insights
From industry trends to on-the-ground lessons, we unpack what CX really means.
Case Study: Customer-Centric Culture
How Do You Jumpstart a Customer-Centric Culture? THE CHALLENGE QUICK INSIGHTS Culture change is never simple. Turning the barge of a global enterprise toward a new strategic direction takes both clarity and persistence. Our client had just completed a two-year supply chain transformation and was ready for the next chapter: becoming a truly customer-centered enterprise. Leadership knew the goal — to shift focus from internal efficiency to customer value — but where to begin wa
Carol Pudnos
Oct 152 min read
3 Steps to Creating Memorable Experiences
“57% of customers have stopped buying from a company because a competitor provided a better experience.” * As a B2B leader, what can you...
Carol Pudnos
Oct 64 min read
Designing Memorable Experiences
What do B2B Chief Commercial Officers have in common with product designers? Both are accountable for experience design that strikes a...
Carol Pudnos
Oct 62 min read
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