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Featured Insights
From industry trends to on-the-ground lessons, we unpack what CX really means.
De-Risk Innovation Spending
De-risk Innovation Spending In hyper-volatile environments The situation Multiple industries are experiencing elevated levels of volatility in 2024-2025, driven by tariffs, geopolitical tensions, supply chain disruptions, and policy uncertainty. Manufacturing leaders cite demand volatility as their top supply chain concern , with 70% of manufacturing and distribution leaders identifying it as their primary challenge for 2025. 1 The May 2025 Institute for Supply Manageme
Drake Pusey
Nov 14, 20253 min read
3 Steps to Creating Memorable Experiences
“57% of customers have stopped buying from a company because a competitor provided a better experience.” * As a B2B leader, what can you...
Carol Pudnos
Oct 6, 20254 min read
Getting Started with Customer Centricity
“The journey of a thousand miles begins with one step.” But which step? Many B2B leaders are eager to create memorable experiences for...
Carol Pudnos
Oct 6, 20252 min read
Master Your Customer's Make-Or-Break Moments
51% of customers say most companies fall short of their expectations for great experiences. Salesforce – State of the Connected...
Carol Pudnos
Oct 6, 20253 min read
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