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Cracking the Code on Digital Experience in the Chemical Industry THE CHALLENGE QUICK INSIGHTS In today’s digital world, customers expect options. They want to research, compare, and buy on their own terms — anytime, anywhere. Companies that make it easy to self-serve during key moments of the buying journey not only win customers but keep them. The evidence is clear: customers who have a better experience are more likely to pay more, forgive more, and recommend more . Yet in

Before we talk about Customer Experience, I first have to confess something.  I grew up as a Business Process Maven... wholly obsessed...

By now most B2B leaders have accepted that companies who put customers first do better.  Why? Because customers reward companies that...

“57% of customers have stopped buying from a company because a competitor provided a better experience.” * As a B2B leader, what can you...

“The journey of a thousand miles begins with one step.” But which step? Many B2B leaders are eager to create memorable experiences for...

Does the phrase “digital transformation” strike fear in your heart?      If you’re feeling anxious, it could be because digital...

What do B2B Chief Commercial Officers have in common with product designers? Both are accountable for experience design that strikes a...

51% of customers say most companies fall short of their expectations for great experiences. Salesforce    – State of the Connected...