Discover What Customers Value Welcome to the 4th in my series on How To Build A More Customer-Centric Business. #4: Discover What Customers Value — Customer Interviews What if the real reasons customers buy aren't the ones your betting on? Customers don’t always share what really drives their decisions. In casual conversations, frustrations and pressures stay hidden — especially when the wrong person asks or asks the wrong way. Customers don’t reveal the uncomfortable truths
