Sharpen Your Edge With Competitive Assessment Welcome to the 3rd in my series on How To Build A More Customer-Centric Business. #3: Sharpen Your Edge with Competitive Assessment Many companies operate with only a general sense of what their competitors are doing. They think they know — but without a structured, outside-in look, it’s easy to miss important shifts in positioning or areas where differentiation has faded. A Competitive Assessment gives leaders a clear, fact-based
